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Dwivedi, Ritesh
- Paradigm Shift towards Mobile Marketing:A Study on Consumer's Perspective
Abstract Views :325 |
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Authors
Affiliations
1 Amity Business School, Amity University, UP, Noida, IN
1 Amity Business School, Amity University, UP, Noida, IN
Source
Parikalpana: KIIT Journal of Management, Vol 12, No 2 (2016), Pagination: 75-94Abstract
The news, media and advertising is quite immediate in the marketing and business world, nowadays. People login to their Facebook accounts from their mobile devices several times a day, e-mails are sent directly to people's smartphones and so on. Mobile marketing is currently one of the most important tools when it comes to advertising. It provides consumers time and location sensitive information that is personalised for them, promoting goods, services and ideas. This research paper discourses the understanding of mobile marketing and the consumer's perception towards it, as well as their comfort level in receiving ads through mobile marketing.
Consumers have shown dissatisfaction when it comes to receiving commercial messages on their mobile and suggested that they will accept this only when it is relevant to them and the number of messages sent to them are reasonable. This study has tried to identify the possible factors that are liked and disliked by the consumer in India and other countries so that companies can run their mobile marketing campaigns as per the consumer's preferences.
Keywords
Mobile Marketing, Digital Marketing, Mobile Consumer, Consumer Perception.Full Text
References
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- Bauer, H., Barnes, S., Reinhardt, T., Neumann, M. (2005) Driving Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study, Journal of Electronic Commerce and Research, Vol. 6 (3), 181-192
- Barwise P. & Strong, P. 2002. Permission-based mobile advertising. Journal of Interactive Marketing. Vol 16. No. 1, 14-24.
- Barnes, S.J. 2002b. Wireless digital advertising: nature and implications. International Journal of Advertising, Vol. 21, 399-419
- Dickinger, A., Haghirian, P., Murphy, J. & Scharl, A. (2004) An investigation and conceptual model of SMS marketing. Proceedings of the 37th Hawaii International Conference on System Sciences, Big Island, Hawaii, January.
- Krishnamurthy, S. (2001) ‘A comprehensive analysis of permission marketing’, Journal of Computermediated- communication, January, Vol. 6, No. 2
- Marinova, Murphy and Massey (2002). Permission email marketing as a means of targeted promotion, Cornell Hotel and Restaurant Administration Quarterly. February. 61-69
- Ketaki Bhave, Varsha Jain, Subhadip Roy.( 2013) Understanding the orientation of Gen Y toward Mobile Applications and In-App Advertising in India – International Journal of Mobile Marketing
- Ververidis, C. & Polyzos, G. (2002) Mobile marketing using location based services. Proceedings of the First International Conference on Mobile Business, Athens, Greece.
- Yen, D.C., Chou, D.C. (2000) Wireless communications: applications and managerial issues, Industrial Management & Data Systems, Vol. 100 (9), 436- 443
- Implications of Tobacco Industry in India
Abstract Views :185 |
PDF Views:5
Authors
Affiliations
1 Amity Business School, Amity University, Noida, UP, IN
1 Amity Business School, Amity University, Noida, UP, IN
Source
Parikalpana: KIIT Journal of Management, Vol 10, No 2 (2014), Pagination: 120-138Abstract
Indian tobacco industry is one of the largest commercial sectors and an important source of direct and indirect employment in many regions of the country. With a total production value of US$ 1.6 trillion in 2012, the Tobacco industry's contribution to the nation's GDP amounted to 1.1% representing about 7% of the total for the manufacturing sector. Tobacco, being a labor intensive crop, provides employment to more than 60 lakh people who are engaged in the farming, curing, grading, primary marketing, processing, packaging, manufacturing, distribution, and retailing activities besides exporting.
In this backdrop, this study analyses different important factors of tobacco business in India such as Operating Environment, Legislative provisions, Taxation and Duties Levied, and Illicit Trade practices. Study provides a very deep insight into the overall structure of tobacco industry and also analyzes economics of tobacco versus other alternate crops, and an analysis of the future of the tobacco industry in India.
Keywords
Tobacco Industry, Cigarette Production, Trends in Tobacco Industry, Illicit Tobacco Trade, Flue Cured Virginia (FCV).Full Text
- Pradhan Mantri Mudra Yojna:A Critical Review
Abstract Views :611 |
PDF Views:0
Authors
Affiliations
1 Amity Business School, Amity University, IN
1 Amity Business School, Amity University, IN
Source
Parikalpana: KIIT Journal of Management, Vol 13, No 2 (2017), Pagination: 97-106Abstract
Financial Inclusion is one of the most treasured strategies in India. Our monetary arrangement has dependably been driven by a basic plan of a practical and comprehensive development. The primary point behind the monetary consideration is to cover the all segment of population under monetary administrations. Government of India (GOI) has introduced some of the major steps to “fund the unfunded” micro enterprises segment. One of the initiatives taken by Government of India (GOI) is Pradhan Mantri Mudra Yojana (PMMY) which plays an important role in achieving the success of financial inclusion. The idea behind the scheme is to provide the credit requirement to small business upto 10 lakh. This research paper includes the overview of PMMY, performance analysis of the scheme based on state, caste and category, SWOT analysis of the scheme and some recommendations.Keywords
Financial Inclusion, Mudra, Micro Credit.Full Text
References
- Verma S. Chandra (2015), Mudra Bank to “Fund small Businesses”
- Mol, S. TP (2014) Financial Inclusion: Concepts and Overview in Indian Context. Abhinav International Monthly Refereed Journal of Research in Management & Technology
- Mehar, L. (2014). FINANCIAL INCLUSION IN INDIA.
- Roy, AnupKumar(2016). “Mudra Yojana- A Strategic tool for Small Business Financing”, International Jopurnal of Advance Research in Computer Science and Management Studies
- Rudrawar, M. A. A., &Uttarwar, V. R. (2016). An Evaluatory Study of MUDRA Scheme. International Journal of Multifaceted and Multilingual Studies
- R. Rupa (2017), Progress of MUDRA with the special reference of Tamil Nadu.
- Dr. J. Venkatesh and Ms. R. Lavanya Kumari (2017) Performance of MUDRA bank: a study on financial assistance to MSME sector.
- Digital Marketing: Disruption, Expansion and its Impact on Businesses
Abstract Views :572 |
PDF Views:1
Authors
Ritesh Dwivedi
1,
Parth Nath
1
Affiliations
1 Amity Business School Amity University Uttar Pradesh Sector 125, NOIDA - 201303, Uttar Pradesh, IN
1 Amity Business School Amity University Uttar Pradesh Sector 125, NOIDA - 201303, Uttar Pradesh, IN
Source
Parikalpana: KIIT Journal of Management, Vol 16, No 1&2 (2020), Pagination: 25-43Abstract
The research paper is about Digital marketing: disruption, expansion, and its impact on businesses. In this research paper I will discuss about the various types of digital marketing tools used by companies. I will take three tools of the digital marketing and how they help the companies to attract more audiences. I have focused on SEM (Search Engine Marketing), use of websites and use of keywords. As digital marketing has become a useful tool for the companies and help then to lower down their cost of marketing activities therefore correct use of the tools like SEM is necessary for the companies to target the potential audience similarly properly use of websites is necessary to give useful information to the audience and with good content help the companies to draw more traffic, further how keywords are an important tool to increase the ranking of the websites in the search engine result page (SERP). Further I have discussed about the current trends followed by companies during covid-19 pandemic and to know whether digital marketing is a helpful tool to generate revenues for companies during this crisis. For my research I have focused on both primary and secondary data to find out how these digital marketing tools helps the companies in their business.Keywords
Search Engine Marketing, website, use of keywords.Full Text
References
- Achmad Nizar Hidayanto, Moch. Sidhki Adha, Meganingrum Arista Jiwanggi, and Tisha Melia. (2011). Utilization of Google Tools and Social Network Websites to Improve Performance of Search Engine Marketing (SEM).
- Achmad Nizar Hidayanto, Moch. Sidhki Adha, Meganingrum Arista Jiwanggi and Tisha Melia (2012).A study of impact of search engine optimisation to internet marketing strategy. Int. J. Services, Economics and Management.
- Afrina Yasmin, Sadia Tasneem, Kaniz Fatema. Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study.
- Chris Barry and Debbie Charleton, (2009).In Search of Search Engine Marketing Strategy Amongst SME’s in Ireland.
- Customer Purchase Decision in Trichy. International Journal for Innovative Research in Science & Technology
- Dr. S. Sivasankaran.(2017). Digital Marketing and Its Impact on Buying Behaviour of Youth. International Journal of Research in Management &Business Studies
- Hima Vamanan Nair (2016).Digital marketing: a phenomenon that rules the modern world. Reflections Journal of Management (RJOM).
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- Karthikeyan, K & Sangeetha, M (2012). Page Rank based Design and Implementation of Search Engine Optimization. International Journal of Computer Applications.
- Khalil ur Rehman and Muhammad Naeem Ahmed Khan. (2013). The Foremost Guidelines for Achieving Higher Ranking in Search Results through Search Engine Optimization. International Journal of Advanced Science and Technology.
- M. Suginraj (2017). Growth of Online Marketing in India- A Study. International Journal of Research in Management & Business Studies.
- Marko Merisavo. The Effects of Digital Marketing on Customer Relationships.
- Mrs. K.R. Mahalaxmi, P. Ranjith (2016). A Study on Impact of Digital Marketing in Patil Swati P, Pawar B.V. and Patil Ajay S.(2013) Search Engine Optimization: A Study. Research Journal of Computer and Information Technology Sciences.
- Raza ul Mustafa, M. Saqib Nawaz, M. IkramUllah Lali2 (2016). SEARCH ENGINE OPTIMIZATION TECHNIQUES TO GET HIGH SCORE IN SERP’S USING RECOMMENDED GUIDELINES.
- Business Excellence: Exploring Key Performance Indicators and Suitable Business Model
Abstract Views :304 |
PDF Views:0
Authors
Affiliations
1 Rural Development & Social Entrepreneurship, Amity Business School, Amity University NOIDA, Uttar Pradesh, IN
1 Rural Development & Social Entrepreneurship, Amity Business School, Amity University NOIDA, Uttar Pradesh, IN
Source
Parikalpana: KIIT Journal of Management, Vol 16, No 1&2 (2020), Pagination: 108-125Abstract
Business excellence or BE is a path to success for any enterprise that has started its new journey in this era of highly competitive market for almost any industry. It is a way to achieve a certain level of competitive advantage over other organisations. But what could be done in times of economic crisis. Some of the industry experts believe that if the organisation stopped considering a time of recession as a crisis and instead as an exploiting opportunity, it not only helps the organisation to survive but also strengthen their position in the industry. The crux of the matter would be to somehow come up with an effective improvement in the strategic plan that would not only help in satisfying the customer and stakeholders but will also help the organisation in overcoming the economic crisis factor. And to work towards this target there should be high involvement of the management and optimum level of use of all the human resources.
The business community or the top management can use the results of this research to achieve business excellence through strategic planning improvements and can withhold their stand in the industry. There has been not much research before connecting the strategic operational planning during the time of economic crisis.
The main takeaway of the study is to somehow save on the extra costs, improve business processes, sustain quality, and improve the level of performance of the staff and management. All of these could be easily achieved if the enterprise can effectively implement these operational business concepts in their own business: Total Quality Management (TQM), Six Sigma and Lean manufacturing system.
Keywords
Business Excellence, Total Quality Management (TQM), Six Sigma, Lean Manufacturing.Full Text
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